Where Did Elmer's Name Come From?
Elsie the Cow became Borden's very popular "Spokescow" in the late 1930's.
She was a big hit at the 1939 New York World's Fair, and soon afterwards the character
of Elmer the Bull was created as Elsie's husband. In the late 1940's, Borden's new
Chemical Division asked to use Elsie for its new white glue product. The thought of Elsie
representing a non-food product didn't seem appropriate, so as a compromise, Elmer was loaned
to Chemical as their very own "spokesbull". To this day, Elmer the Bull still
represents the most recognized adhesive company.
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