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elmer's glue company profile and timeline

Elmer's is a company rich in history and tradition.

Headquartered in Columbus, Ohio, Elmer's has been producing the most well known line of consumer adhesives for over six decades.

The company was originally part of the Borden® Company, which introduced the first consumer white glue in 1947. Under the trade name "Cascorez Glue," the glue was packaged in glass bottles with "ice cream pop" type wooden sticks attached with a rubber band. Shortly thereafter, the glue was repositioned under the name "Elmer's Glue-All" after Elmer, the spouse of Borden's famed corporate symbol, Elsie the cow.

  • 1904

    A patent is issued for the first concept of the BOSTON® Pencil Sharpener, a unique new sharpener design featuring twin cutters. It becomes the first cylindrical sharpener on the market for the new, round lead pencils.

  • 1917

    The X-ACTO® Company is founded and begins manufacturing syringes for the medical industry. They later develop surgical blades specially designed to accommodate interchangeable scalpel heads. When an X-ACTO advertising artist needs a retouching knife one day, the founder of X-ACTO fashions one from an employee's sketch, and the X-ACTO hobby knife is born.

  • 1925

    The C. Howard Hunt Pen Company purchases the BOSTON Specialty Company.

  • 1929

    Borden® (yes, that Borden - the dairy company) purchases the Casein Company of America, the manufacturer of Casein Industrial Glues. Three years later, they introduce Casco glue, the first consumer glue made from casein, a milk by-product.

  • 1939

    Borden introduces the iconic bull, Elmer, as the husband of their spokescow, Elsie. The pair spends their first few years of marriage appearing in print ads espousing the many virtues of Borden dairy products.

  • 1947

    Borden launches the first PVA based multipurpose consumer glue under the Casco brand - later marketed as Glue-All. It is sold in glass bottles with popsicle-like wooden sticks attached to the side with a rubber band.

  • 1951

    Elmer the Bull expands his celebrity by becoming the new face of Casco Glue - which is aptly renamed "Elmer's Glue-All" and packaged in a handy squeeze bottle.

  • 1960

    Elmer's becomes an essential part of the woodworker's tool kit when they create the first PVA glue designed especially for woodworkers.

  • 1967

    Elmer's School Glue is introduced. It soon becomes a classroom staple and the number one brand of glue on school supply lists everywhere. The glue with the orange cap™

  • 1971

    Krazy Glue® becomes the first instant glue on the market, and advertises with an innovative TV spot featuring the brand's now-famous "hanging man."

  • 1980

    Elmer's Glue Stick is introduced. A favorite of teachers, this solid adhesive in a convenient tube is perfect for paper crafting and classroom use.

  • 1983

    Hunt begins manufacturing and distribution of foam board.

  • 1989

    Borden, Inc., and Toagosei America enter into a joint venture partnership to manufacture, sell and distribute cyanoacrylate and anaerobic adhesives under the Krazy Glue and Aron Alpha® trademarks.

  • 1991

    Elmer's expands into the Kids Arts and Crafts category with GluColors, making a big impact on the market with colorful, creative and just plain cool products designed especially for children.

  • 2003

    Berwind Corp. purchases Elmer's Products and merges them with the Hunt Corporation, the owners of the X-ACTO and Boston brands, uniting two of the leading companies in school, adult craft and office products together under the same ownership.

  • 2007

    Elmer's No-Run School Glue is introduced. A new twist on an old favorite featuring a new, improved formula that doesn't run and stays where you put it.

  • 2008

    X-ACTO Designer Series Knives are introduced as innovative new tools perfect for paper crafting and scrapbooking. Designed especially for women, these premium knives feature a soft grip and ergonomic handle for easy use and extra control.

  • 2010

    New and improved Elmer's Glue-All is introduced. Everyone's favorite glue is now stronger than ever and reintroduced with a new look.

  • 2011

    New X-TREME School Glue Stick™ is introduced. The extra strength glue stick is designed especially for bigger, tougher projects, and works on a variety of surfaces like paper, photos, wood, craft sticks, fabric, and more!

  • 2012

    New ProBond Advanced™ is launched. A multi-pupose acrylic glue with all the strength of a leading polyurethane glue with none of the foamy mess. It is our strongest, safest multi-surface glue yet.

  • 1904
  • 1917
  • 1925
  • 1929
  • 1939
  • 1947
  • 1951
  • 1960
  • 1967
  • 1971
  • 1980
  • 1983
  • 1989
  • 1991
  • 2003
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  • 2012